73% of US marketers said that data analysis would be more of a priority in 2014.
Archives for July 27, 2014
Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.
eCommerce sites are the most valuable digital channel for driving traffic to physical stores.