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Online Political Ad Spending, 2008-2016 [CHART]

Online Political Ad Spending, 2008-2016 [CHART]

Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV. Still, online political ad spend is expected to soar to almost $1 billion in the 2016 Presidential election year, at which point online will near 8% of political ad dollars (including spending on direct mail and telemarketing). To put that in perspective, though, online ad revenues are projected to reach $57 billion in 2016, so political ad spend would be just a fraction of that amount. Source: Borrell Associates

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