Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.
Archives for July 25, 2014
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
More people are gravitating toward full-length video content as opposed to shorter clips.
For Q1 2014, Netflix reported 34.38 million US streaming subscribers, a 23.2% increase from its prior-year figure of 27.91 million.
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.