Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013, says Nielsen in releasing new new data on app usage. That figure is flat from a year earlier, when they used an average of 26.5, and up only slightly from two years earlier, when they used an average of about 23. What did change over those two years is the amount of time spent in those applications, which grew by 65% from 18.3 hours per person in Q4 2011 to 30.25 hours in Q4 2013.
With that type of growth, it’s not hard to see whymobile apps now capture a majority of digital time spent in the US. Read the rest at MarketingCharts.