As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Archives for July 22, 2014
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.