Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.
Archives for July 18, 2014
Google alone already accounts for more than 10% of all advertising spending in the US.
Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.
This infographic by Domo and CEO.com provides a detailed illustration of today’s most successful leaders.