In its new survey report called Social Media Content Development, conducted in collaboration with Ipsos OTX, the ANA found that the majority of its members’ brands (more than 70 percent) have a social media content development policy or process in place. And in order to manage content production, 44 percent of brands have hired a social media leader, while 42 percent produce in-house content through their public relations department. Another 42 percent outsource content creation. Read the rest at ClickZ.
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