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Mobile Advertisers’ Campaign Goals, Q1 2014 [CHART]

Mobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
<p”>A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal. Some 23% of campaigns directed users to a video, while 37% had site search as a post-click campaign action. Separately, pharma was the fastest-growing spender, upping its investments on the platform by 481% year-over-year. Source: Millennial Media

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