Facebook is by far the most popular social network among American adults, according to a newly-released study of daily social media activity by the Temkin Group. Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone. In fact, Facebook is so popular that respondents reported being more likely to visit company Facebook pages on a daily basis than they were to read or update Twitter at that frequency.
Close to 1 in 5 – 17.7% of – respondents said they visit a company’s Facebook page on a daily basis from a computer, while 13% claimed to do so from a mobile phone at that frequency. By comparison, 13.4% said they read or update Twitter on a daily basis from a computer, and 11.6% from a mobile phone. Read the rest at MarketingCharts.