When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Archives for July 15, 2014
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
Just 35% of US internet users thought businesses were transparent enough about how they used personal information.
There has always been some degree of concern over digital privacy and personal data, but until recently, consumer attitudes had remained relatively steady.