68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Archives for July 9, 2014
Total mobile app users worldwide who launched apps less than 16 times daily, called Regular Users, rose by 23%.
You download an app, use it once, and it ends up lost in a sea of icons, never to be used again.
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone.
In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.