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Channels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]

Channels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]

Nearly all US charities and nonprofits are on social networks, according to spring 2014 polling by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 98% of charities and nonprofits surveyed were using at least one form of social media.

YouTube was the most common social media tool used, cited by 97% of social media administrators, while 92% of respondents were on Facebook, 86% used Twitter, and 72% had Pinterest accounts. Read the rest at eMarketer.