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Top Loyalty Program Benefits For Millennials, November 2013 [CHART]

Top Loyalty Program Benefits For Millennials, November 2013 [CHART]

Bond Brand Loyalty found that it wasn’t all about rewards and points for this group. Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups. Sharing product or service experiences with others as well as contributing to enhancements also saw large percentage gaps between this demographic and respondents overall. Read the rest at eMarketer.