Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive survey. But for Millennials (aged 18-36), the TV viewing experience has changed, with a slightly larger proportion saying they regularly watch TV shows via streaming (67%) than via cable or satellite (62%). While Millennials are the most likely to be streaming content, they’re slightly less likely than the average adult to regularly watch recorded content.
For the time being, non-streaming methods of watching TV continue to outweigh streaming methods overall, even for Millennials. About two-thirds most often watch TV programs on TV, via live feed, recorded programming, or on-demand service, while slightly fewer than half claim to most often watch shows via streaming on any device. Read the rest at MarketingCharts.