Over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.
Archives for July 7, 2014
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Membership in US retail loyalty programs has grown to more than 1 billion.
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
The most important objective for mobile marketing is to improve customer engagement.
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.