Why Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents, and accessing exclusive information came in a close second. Quality was also critical in driving more digital dollars from business executives.
Quartz found that business execs spent a large amount of time each day consuming news: At least 75% of respondents spent at least 30 minutes doing so, and an impressive 36% spent more than 1 hour with news each day. Read the rest at eMarketer.