Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Archives for July 4, 2014
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Though smart phones may not be popular for booking trips, they’re proving useful while traveling.
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
According to this infographic by WhoIsHostingThis, the secret to killer blog posts are references.
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.