In today’s socially charged world, a simple tweet, post or pin from a customer could prove detrimental or profitable for a business. Most company mentions, however, aren’t connected to a positive or negative message. They tend to be neutral communications.
Data released in May 2014 by real-time media monitoring app mention revealed the results of an analysis of more than 1 billion worldwide company mentions collected from early 2012 to March 2014. The research found that 76.6% of company mentions were neutral. Meanwhile, 17.6% of mentions were positive, and just 5.8% were negative. Read the rest at eMarketer.