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Global Marketing Budget Sentiment, January 2012 – June 2014 [CHART]

Global Marketing Budget Sentiment, January 2012 - June 2014 [CHART]

Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global Marketing Index (GMI) – which tracks budgets, trading conditions and staffing levels – declined slightly in May and June, but remained in positive territory and above year-earlier levels. Source: Warc

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