Facebook accounts for a growing share of digital ad spending, and eMarketer expects the company’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion. That figure represents a 7.8% market share of global digital ad spending, increasing from a 5.8% share in 2013 and 4.1% in 2012. eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this year, growing 16.74% over 2013.
Facebook does not publicly break down its ad revenues along branding/direct-response lines. But based on how the company’s business has evolved, and comments company executives have made, it is likely that direct response represents a majority of ad revenues. Read the rest at eMarketer.