Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Archives for July 3, 2014
Global marketing spending plans have stayed positive through the second quarter.
This infographic from Velocify breaks down the art and science of selling.
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
German ad spending is expected to rise 2% in 2014.
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.