This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Archives for July 2, 2014
Millennials outpace other generations in their use of social media to share information about products and services.
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video.
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
Travelers preferred app experiences over the mobile web.
eMarketer forecasts that nearly 26 million US consumers will book travel via such a device this year.
Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher.
The pressure on marketing to measure its value and contribution to the business is increasing, according to 85% of respondents to a recent survey from ITSMA,