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Programmatic Display Ad Spending Worldwide, 2017 [CHART]

Programmatic Display Ad Spending Worldwide, 2017 [CHART]

Looking at programmatic display ads—which included both real-time bidding and other programmatic or automated platforms for banner, social and video ads on desktop and mobile devices—MAGNA GLOBAL estimated in October 2013 that the Netherlands would lead all other countries studied in terms of programmatic display spending as a percentage of all investments in display ads in 2017. The source forecast that 60% of display ad spending in the country would be programmatic that year. Read the rest at eMarketer.