The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Archives for July 1, 2014
Digital media advertising grew to be larger than national TV ad spend last year.
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.
89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.
Reaching consumers across digital touchpoints was the second-biggest challenge among Fortune 500 CMOs for this year.
In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.