Parents are the primary sponsors of college students’ new products and services.
Archives for July 2014
99% of US college students spent money at restaurants at least once per month.
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Only 38% of Facebook user wall posts were responded to by US brands in June.
Costco tops the list of best-perceived brands among US LGBT consumers.
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.