Archive for July 2014
College Students’ Primary Sources Of Income, July 2014 [CHART]
Parents are the primary sponsors of college students’ new products and services.
Read MoreProducts & Services College Students Buy, July 2014 [CHART]
99% of US college students spent money at restaurants at least once per month.
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Read MoreUS Brands’ Facebook Response Rates, H1 2014 [CHART]
Only 38% of Facebook user wall posts were responded to by US brands in June.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
Read MoreGlobal Mobile Users Who Multitask With Another Device, May 2014 [CHART]
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreLevel Of Marketing Data Capabilities, Q2 2014 [CHART]
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
Read MoreReasons For Data Collection Changes, June 2014 [CHART]
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
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