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Home » Articles for July 2014

Archives for July 2014

College Students’ Primary Sources Of Income, July 2014 [CHART]

Parents are the primary sponsors of college students’ new products and services.

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July 31, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics Tagged With: Chart, College Marketing, College Students, Education Marketing, Statistics

Products & Services College Students Buy, July 2014 [CHART]

99% of US college students spent money at restaurants at least once per month.

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July 31, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics Tagged With: Beauty Marketing, Book Marketing, Chart, College Students, Consumer Electronics Marketing, Entertainment Marketing, Fashion Marketing, Fitness Marketing, Media Marketing, Mobile Apps, Music Marketing, Restaurant Marketing, Retail Marketing, Statistics, Travel Marketing

Top Strategic Priority For Online Business Initiatives, June 2014 [CHART]

Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.

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July 31, 2014 By David Erickson
Filed Under: Analytics Tagged With: Big Data, Chart, Engagement, Marketing Automation, Statistics

Online Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]

Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.

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July 31, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Search Engine Advertising, Search Engine Marketing Tagged With: Benchmarks, Chart, Pharmaceuticals Marketing, Statistics

US Brands’ Facebook Response Rates, H1 2014 [CHART]

Only 38% of Facebook user wall posts were responded to by US brands in June.

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July 31, 2014 By David Erickson
Filed Under: Social Media Marketing Tagged With: Brand Marketing, Chart, Customer Service, Facebook, Statistics

Top Brands Among US LGBT Consumers, July 2014 [CHART]

Costco tops the list of best-perceived brands among US LGBT consumers.

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July 31, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Demographics Tagged With: Ace Hardware, Amazon, Apple, Bisexual, Brand Marketing, Chart, Costco, Gay, Lesibian, LGBT Marketing, Netflix, Panera Bread, PBS, Samsung, Statistics, Trader Joe's, Transgender, YouTube

Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.

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July 30, 2014 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Multitainment, Smart Phones, Statistics, Tablets

Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

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July 30, 2014 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Content Marketing, Generation X, Generations, International, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Computers, Laptops, Magazines, Newspapers, Smart Phones, Statistics, Table, Tablets, Television

Level Of Marketing Data Capabilities, Q2 2014 [CHART]

Just 14% of marketers said they were strongly capable of creating a single view of the customer.

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July 30, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior Tagged With: Big Data, Chart, Statistics

Reasons For Data Collection Changes, June 2014 [CHART]

77% of US digital media and marketing professionals said they had increased their data collection process over the past year.

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July 30, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior, Online Behavior Tagged With: Big Data, Chart, Data Security, Privacy, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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