Archive for June 2014
Online Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read More10 Countries With The Most Millionaire Households, 2013 [CHART]
With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.
Read MoreOnline Ad Impressions & Actions, Q1 2014 [CHART]
The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreGermans Who Have Bet On World Cup Matches By Gender [CHART]
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
Read MoreSMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
Read MoreChange In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]
54.4% of US SMB marketers said they had increased their social media marketing spending this year.
Read MoreUS Online Video Ad Spending By Device, 2012-2018 [CHART]
Online video remains well ahead of ad investments in video programming on smartphones and tablets—for the time being.
Read MoreUS TV vs. Online Ad Spending Increases, 2012-2018 [CHART]
Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year.
Read MoreUS TV vs. Online Video Ad Spending, 2012-2018 [TABLE]
Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.
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