US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

Due to an increasing number of consumers accessing TV, movies and other video content via set-top devices, gaming consoles and Blu-ray devices, the share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise. This year, smart TV non-users will account for 56.0% of connected TV users. By 2018, this will grow slightly to reach 58.8%. Read the rest at eMarketer.

Rate this post