eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
Archives for June 26, 2014
By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.
The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.
Betting on sports just isn’t very popular in Germany.
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
54.4% of US SMB marketers said they had increased their social media marketing spending this year.