Online video remains well ahead of ad investments in video programming on smartphones and tablets—for the time being.
Archives for June 25, 2014
Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year.
Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
World Cup viewership is expected to set new peaks.
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.