Smart Phone Penetration In Asia-Pacific Countries, 2012-2018 [CHART]

Smart Phone Penetration In Asia-Pacific Countries, 2012-2018 [CHART]

Consumers in Asia-Pacific will account for more than half of all smartphone users this year, eMarketer estimates, totaling 951.0 million. South Korea is the world leader in terms of smartphone penetration, and these devices were in the hands of more than half its residents as early as 2012. Australia followed closely behind, becoming the only other country in Asia-Pacific to have more than half its population using smartphones in 2013; this year, Japan will reach the 50% tipping point as well. China will not reach majority-smartphone status until 2018; however, its smartphone user base is already the largest in the world by far—totaling 521.7 million this year, eMarketer estimates. Other emerging markets in Asia-Pacific will not reach 50% smartphone penetration during our forecast period. Read the rest at eMarketer.