Being able to stay in the know about World Cup scores was the top motivation for using their phones.
Archives for June 24, 2014
Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
By the end of 2014, it is expected that 1.76 billion people will own and use smart phones monthly, up more than 25% over 2013.
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
US marketers often rely on their gut for marketing budget decisions.
Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as Not Strong.
Health and beauty products are among the least popular items for online purchasing.