B2B Marketers’ Most Significant Search Marketing Trends, June 2014 [CHART]

B2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey, making content marketing the most highly integrated with SEO of a variety of digital marketing disciplines. About three-quarters are creating content as part of their organic search marketing, and respondents clearly indicated that the rise in the quantity and quality of content creation is their most significant search marketing trend.

Asked to rate the significance of several search marketing trends, each of the respondents rated the rise in the quantity and quality of content creation as being at least significant, with 7 in 10 rating this trend highly significant. Roughly 9 in 10 also indicated the surge in video searches and the deeper convergence with social media to be at least significant, although only one-third or fewer saw those as being highly significant. Read the rest at MarketingCharts.

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