Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).
Archives for June 23, 2014
IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.
US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.