Archive for June 23, 2014
UK Prestige Beauty Online Sales By Category, 2013 [TABLE]
Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).
Read MoreGlobal Time Spent Watching eSports Video [CHART]
IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.
Read MoreUS Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]
US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.
Read MoreTypes Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreSenior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]
Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.
Read MoreUS Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreB2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Read MoreTop Online Marketing Channels For Local Businesses, June 2014 [TABLE]
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Read MoreVideo Viewing On Connected Devices, 2013 vs 2014 [CHART]
Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.
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