Archive for June 20, 2014
Marketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]
Marketers are often quite dismissive of the TV ad opportunity.
Read MoreUK Mobile Users Who Have Favorable Reactions To Advertising, March 2014 [TABLE]
eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.
Read MoreUS Nonprofit Site Donation Conversion Rates By Sector, 2013 [CHART]
16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents.
Read MoreShare Of Online Nonprofit Donations By Sector & Source, 2013 [CHART]
Email open rates, clickthrough rates, page completion rates—and as a result, email response rates—were all down for US nonprofits last year.
Read MoreUS Online Video Ad Spending, 2012-2018 [CHART]
Online video advertising will make up nearly 12% of all digital ad spending in the US this year.
Read MoreGlobal Executives' Top Sources Of Industry News, June 2014 [CHART]
A majority of global executives rely on email newsletters for industry-specific news.
Read MoreForm Conversion Rates By Type, June 2014 [CHART]
The average conversion rate for forms in the US is 7%.
Read MoreOnline Video Ad Performance By Age, Q1 2014 [CHART]
Older viewers were more likely to click on video ads than their younger counterparts in Q1.
Read MoreCord-Cutting Intent Among Adult Broadband Users, 2011-2014 [CHART]
Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.
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