Marketers are often quite dismissive of the TV ad opportunity.
Archives for June 20, 2014
eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.
16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents.
Email open rates, clickthrough rates, page completion rates—and as a result, email response rates—were all down for US nonprofits last year.
Online video advertising will make up nearly 12% of all digital ad spending in the US this year.
A majority of global executives rely on email newsletters for industry-specific news.
The average conversion rate for forms in the US is 7%.
Older viewers were more likely to click on video ads than their younger counterparts in Q1.
Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.