Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption. Nearly two-thirds of those between the ages of 35 and 49 used a tablet every day, followed by 57% of 50- to 59-year-olds. But the story was different for the non-Hispanic population. The most active tablet users among non-Hispanics were those 60 and older: 60% of that age group used their tablets every day, followed by 56% of 35- to 49-year-olds.
Hispanic millennials significantly trail the older Hispanic generations and their non-Hispanic peers when it comes to tablet use. Just 36% of Hispanics between the ages of 18 and 24 consumed content on a tablet every day, compared with 45% of non-Hispanics the same age. The slightly older millennials were more active. Nearly half of Hispanics ages 25 to 34 used tablets on a daily basis, as did 51% of non-Hispanics in this age group. Read the rest at eMarketer.