Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]

Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]

The survey, which was restricted to 20-40-year-olds, found that 93% are comfortable getting contacted from brands and suppliers via email, compared to fewer than 6 in 10 feeling comfortable about contact via social media or text message. Only one-quarter are comfortable receiving phone calls, though. Source: Accenture Interactive [PDF]

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