Online Optimization Conversion Rates, June 2014 [TABLE]

Online Optimization Conversion Rates, June 2014 [TABLE]

Increasing conversion rates is a top digital priority for marketers this year, and a new study from Adobe offers insights into the ways in which the top 20% of performers (by conversion rate) differ from the other 80%. Among the highlights, the survey results indicate that the top 20% are more likely to use testing as a form of decision-making, and are 54% more likely to be allocating more than 5% of their marketing budgets to optimization activities.

In fact, 1 in 10 top performers reported directing more than one-quarter of their total marketing budgets to optimization activities (including agency fees, professional services, technology), versus 5% of the bottom 80%. Read the rest at MarketingCharts.