Influences Over Completing Purchases, June 2014 [CHART]

Influences Over Completing Purchases, June 2014 [CHART]

Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical. Superior products (36%) and customer experience (35%) are also key, according to respondents, followed closely by customer loyalty programs (31%) and relevant promotions (26%). Ad campaigns and celebrity endorsements trailed by a significant margin, presumably as they’re more influential in driving awareness than completed purchases. Source:Accenture [PDF]

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