Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
Archives for June 17, 2014
Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%).
Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.
Getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges for marketing execs.
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.