Skip to content

US Consumers’ Brand Recommendations, June 2014 [CHART]

US Consumers’ Brand Recommendations, June 2014 [CHART]

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall, with 43% rating their customer experience as a top-2 box score on a 10-point scale. Among the 5 industries measured, US respondents were most satisfied with e-retailers, with 59% giving them a top-2 box rating. US respondents were also most likely to have recommended an e-retailer; 61% had recommended their e-retailer during the past year, while 13% had recommended against using it. Source: KPMG [PDF]

Read the rest at MarketingCharts.