Archive for June 16, 2014
Social Media Dimensions [INFOGRAPHIC]
This infographic by Omnicore compiles the dimensions for images on the most popular social networks.
Read MoreConsumer Attitudes Toward Personalized Ads, June 2014 [CHART]
Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreUK Mobile Sports Content Consumption By Age, March 2014 [CHART]
A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.
Read MoreDevices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Read MoreTopics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]
Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.
Read MoreFrequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]
80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.
Read MoreFinancial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]
Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.
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