Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.
Archives for June 11, 2014
The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Online purchases are becoming more common among young B2B procurers.
Some 30% of socially active brands have an Instagram profile as of March 2014.
The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1.
In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.