Archive for June 11, 2014
Attitudes Of American Pinterest Users Toward Promoted Pins, March 2014 [VIDEO]
Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.
Read MoreDemographics Of American Pinterest Users, March 2014 [TABLE]
The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreB2B Incremental eCommerce Revenue, May 2014 [CHART]
Online purchases are becoming more common among young B2B procurers.
Read MoreInstagram Penetration Among Social Brands By Industry, March 2014 [CHART]
Some 30% of socially active brands have an Instagram profile as of March 2014.
Read MoreBroadband Subscribers By Provider, Q1 2014 [CHART]
The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1.
Read MoreTop Social Media Sites Western European Sports Fans Go For Sports Info, November 2013 [CHART]
In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.
Read MoreMillennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
Read MoreUS Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]
Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.
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