Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Archives for June 10, 2014
Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Some 86% of small business owners believe that technology is important to their business.
Twitter’s global users will grow at a double-digit rate each year through 2018.
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.