Archive for June 9, 2014
US Telecoms Online Ad Spending, 2012-2018 [CHART]
One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreTop Benefits Of Marketing Automation Tools, May 2014 [CHART]
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Read MoreBarcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]
The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreSecond Largest Religious Tradition In Each State [INFOMAP]
This infomap by the Washington Post illustrates the second largest religious tradition for each state in the union.
Read More18-34 Years-Olds Living With Parents, 1983-2013 [CHART]
In his latest monthly chart book, Deutsche Bank’s Torsten Slok tracks the rise of 18- to 34-years-olds currently living with their parents.
Read MoreLinkedIn Profile Eyetracking Scan Order [HEATMAP]
LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.
Read MoreResume Eyetracking Scan [HEATMAP]
Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.
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