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Home » June 2014 » Articles for June 6, 2014

Archives for June 6, 2014

Conversion Rates With Forms Using A “Submit” Button [CHART]

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

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June 6, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Web Development, Website Design, Website Marketing Tagged With: Chart, Conversions, Landing Page Optimization, Statistics

US vs UK Video Ad View Share By Length, Q1 2014 [CHART]

25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.

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June 6, 2014 By David Erickson
Filed Under: Advertising, International, Video Advertising, Video Marketing Tagged With: Chart, Short-Form Video, Statistics, United Kingdom, United States

US vs UK Video Ad View Share By Device, Q1 2014 [CHART]

Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.

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June 6, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, International, Mobile Advertising, Mobile Marketing, Online Behavior, Technographics, Video Advertising, Video Marketing Tagged With: Chart, Computers, Smart Phones, Statistics, Tablets, United Kingdom, United States

Primary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]

53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.

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June 6, 2014 By David Erickson
Filed Under: Advertising, Content Marketing, eCommerce, Internet Advertising, Online Advertising Tagged With: Chart, Paid Content, Personalization, Statistics

Primary Areas Of Online Revenue Growth For Publishers, May 2014 [CHART]

Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents.

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June 6, 2014 By David Erickson
Filed Under: Advertising, Content Marketing, eCommerce Tagged With: Chart, Paid Content, Revenues, Statistics

US Consumer Electronics Online Ad Spending By Device, 2014 [CHART]

eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.

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June 6, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Internet Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Online Advertising Tagged With: Chart, Consumer Electronics Marketing, Statistics

US Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]

The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.

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June 6, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Internet Advertising, Marketing Budgets, Online Advertising Tagged With: Brand Marketing, Chart, Consumer Electronics Marketing, Direct Response, Statistics

US Consumer Electronics Online Ad Spending, 2012-2018 [CHART]

Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.

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June 6, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Internet Advertising, Marketing Budgets, Online Advertising Tagged With: Chart, Consumer Electronics Marketing, Statistics

Agencies’ Top Social Channels For Client Campaigns, Q1 2014 [CHART]

While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.

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June 6, 2014 By David Erickson
Filed Under: Social Media Marketing, Video Marketing Tagged With: Chart, Facebook, LinkedIn, Statistics, Twitter, YouTube

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