Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.
Archives for June 6, 2014
25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.
Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.
53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.
Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents.
eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.
While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.