Archive for June 6, 2014
Conversion Rates With Forms Using A “Submit” Button [CHART]
Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.
Read MoreUS vs UK Video Ad View Share By Length, Q1 2014 [CHART]
25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.
Read MoreUS vs UK Video Ad View Share By Device, Q1 2014 [CHART]
Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.
Read MorePrimary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]
53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.
Read MorePrimary Areas Of Online Revenue Growth For Publishers, May 2014 [CHART]
Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents.
Read MoreUS Consumer Electronics Online Ad Spending By Device, 2014 [CHART]
eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.
Read MoreUS Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
Read MoreUS Consumer Electronics Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.
Read MoreAgencies’ Top Social Channels For Client Campaigns, Q1 2014 [CHART]
While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.
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