Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.
Archives for June 5, 2014
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.
Business-to-consumer eCommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013.
Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.
Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.
The US health care and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.