Importance Of Marketers’ Soft Skills, May 2014 [VIDEO]

There’s been a fair amount of research of late examining the need for more analytical talent in today’s increasingly data-driven world, with many senior marketers responding to a recent survey believing that analytical orientation will be a top-3 skill required of CMOs in the future. But what “soft skills” and behaviors are most important for marketers to succeed in today’s digital world? A new study from Econsultancy finds that most senior marketers believe the ability to embrace change is crucial.

Indeed virtually all of the respondents from around the world – though primarily from the UK – tabbed this as an important skill, followed by the ability to spot opportunities and adapt strategies quickly and being passionate, hungry to learn and curious. Read the rest at MarketingCharts.

Importance Of Marketers' Soft Skills, May 2014 [CHART]

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