Archive for June 4, 2014
Twitter Global User Share By Region, 2012-2018 [TABLE]
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
Read MoreGlobal Twitter Users, 2012-2018 [CHART]
Twitter’s user base will increase 24.4% in 2014.
Read MoreImportance Of Marketers' Soft Skills, May 2014 [VIDEO]
Most senior marketers believe the ability to embrace change is crucial.
Read MoreWebsite Personalization Adoption, May 2014 [CHART]
Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.
Read MoreUS Companies With The Best & Worst Customer Service, May 2014 [TABLE]
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Read MoreTop US Online Video Properties, April 2014 [CHART]
Some 186.1 million Americans watched online content videos last month.
Read MoreUS Automotive Online Ad Spending By Device, 2014 [CHART]
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.
Read MoreUS Automotive Online Ad Spending, 2012-2018 [CHART]
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.
Read MoreUS Retail Online Ad Spending By Device, 2014 [CHART]
Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.
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