eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
Archives for June 4, 2014
Twitter’s user base will increase 24.4% in 2014.
Most senior marketers believe the ability to embrace change is crucial.
Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Some 186.1 million Americans watched online content videos last month.
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.
Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.