Social media marketing may be “free,” but there are of course associated costs, not to mention the opportunity costs of time invested in marketers’ social efforts. A recent survey from Social Media Marketing University (SMMU) indicates that staff compensation indeed is the largest expense for growing social media marketing budgets, representing almost half of expenditures. So what are social media marketing staff doing with their time? Read the rest at MarketingCharts.
Home » Content Marketing Statistics & Trends [FEED] » Content Development » Time Investment In Social Media Marketing By Activity, May 2014 [CHART]