Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

April 2014 research from BabyCentre found that millennial mothers in the UK—females ages 18 to 32 and either expectant or with children under the age of 9—were highly likely to own mobile devices and to use them heavily.

According to polling, 86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet. But more than simply owning them, they were likely to spend a significant amount of time with them, particularly compared with their Generation X counterparts. Read the rest at eMarketer.

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